Does it matter if we know where our coffee come from

Yes. Knowing the origin of your coffee can be important for several reasons.

Tracing coffee origins helps identify areas for reducing environmental impact.

 

Many coffee drinkers have a knowledge gap. Origin, production and supply chain impacts remain unclear for many. Simple questions like “Where did my coffee come from?” or “How did it get here?” often go unanswered. This lack of transparency can have significant consequences.

The environmental cost

Coffee is a vital economic driver, particularly in warm nations like Brazil, Vietnam and Colombia, which are the three biggest producers of raw coffee beans today. But for high-consumption countries like Finland, Norway and Denmark, where coffee consumption per capita is among the highest, there’s a potential environmental cost to consider.

This image, taken in Nongbone Village, Laos, highlights the contrasting approaches to coffee cultivation. Our farm (top) utilizes shade-grown coffee, where trees provide natural cover for coffee plants, promoting biodiversity. Our neighbor (bottom) is clearing land for a sun-grown monoculture plantation. © Slow/Saosavanth Ketmala

 

Studies suggest a link between consumer behavior in wealthy nations and deforestation for agriculture in tropical regions, where much of the world’s coffee is grown. These rainforests play a crucial role in our planet’s health.

Often referred to as the ‘lungs of the Earth’, they absorb vast amounts of carbon dioxide and provide vital habitat for countless species. Unfortunately, deforestation has become a significant concern in recent decades, impacting areas like the Amazon and Southeast Asia.

A key driver? Converting land for sun-grown coffee plantations. While these offer higher yields, they require clearing vast swathes of rainforest, disrupting vital ecosystems.

Knowing where your coffee comes from

Now, the landscape is changing, thanks to a tool called traceability. It allows us to track a coffee bean’s journey from farm to cup, unlocking a range of benefits for both producers and consumers.

Traceability empowers data-driven decision-making throughout the coffee supply chain. By measuring environmental impact and resource use, we can identify areas for improvement. This incentivices sustainable practices that minimize agriculture’s footprint, fostering a greener future for coffee production. Many brands are now offering greater transparency by detailing the origin of their beans, production methods and any external verification of their practices.

Imagine choosing coffee that aligns with your value. Traceability makes this possible. Enhanced transparency allows consumers to make informed choices based on their priorities. Whether you prioritize ethical sourcing or environmentally responsible practices, traceability empowers you to support the brands that resonate with you.